Our Process and Approach

Scale your research globally with tailored collaboration, localized expertise, and custom research setups designed to get your team the answers they need.

Collaboration & process

We provide a robust research journey that covers all your bases, including project needs, team structure, and local market considerations.

Scoping your project

Customized proposals start from a thorough initial review of your goals and constraints. This approach accommodates your team's preferred collaboration style and desired level of involvement throughout the study.

Kickoff & Preparation

Every project begins with a focused preparation phase. Close collaboration on research materials and the recruitment of target participants provide a strong foundation, while our managed logistics and tailored technical setups, whether in-person or remote, ensure seamless live viewing of every session.

Data Collection

During research, a dedicated Loop UX point of contact acts as an extended member of your team, providing updates, answering questions, and adjusting to changing needs. This allows your team to remain focused on its core research and business priorities.

Analysis & Deliverables

Project deliverables are fully tailored to your needs. Whether you require raw outputs such as transcripts, recordings, and session files, or higher-level deliverables including reports, workshops, and custom insight formats, Loop UX ensures a transparent, responsive process with fast turnaround and smooth, reliable delivery.

Closedown

Upon project completion and satisfaction with the final insights, all necessary data and materials transfer to your team. To maintain confidentiality, company-specific materials and sensitive research data are securely destroyed following delivery.

Feedback & Evaluation

Following project completion, Loop UX invites you to give valuable input on the processes, collaboration, and quality of the delivered insights. This feedback is actively utilized to ensure future research partnerships consistently meet and exceed your expectations.

Explore our latest thinking on user experience, research methodologies, and industry trends.

Research without boundaries

A research experience customized to your specific needs, whether remote, in-field, or hybrid.

Remote

Remote research provides the essential speed and flexibility your project requires. Insights are guaranteed, no matter the distance, by leveraging Loop UX's extensive experience in remote studies.
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Hybrid setups

Hybrid research blends expansive remote reach with the high-fidelity context of in-person studies. Your project's needs are met with a custom-tailored solution designed using Loop UX's mixed-methodology expertise.
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In-field studies

Gain the intimate, first-hand understanding required for more complex topics or product questions. In-person studies are set up and executed globally by leveraging Loop UX's extensive global network of partners.
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Local expertise meets worldwide research capabilities

Great insights come from being close to your users, wherever they are. Loop UX's global reach utilizes localized teams and mobile labs to navigate even the most challenging markets. Comprehensive logistics management removes operational burdens, allowing your team to prioritize insights over administration.

Partnership in practice

Seamless integration with your team's existing workflows defines the Loop UX partnership. Research structures and processes adapt to your specific organizational culture, supported by a clear roadmap that keeps everything moving smoothly and on time.

Turn insight into action

Transform your product strategy with research that reveals the human stories behind every interaction.

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