In-Person Studies
Build rapport with users face-to-face to uncover honest, deep-seated attitudes and behaviors.
Deep, contextual insights in real environments
In-field studies deliver rich, first-hand insights by observing users in their real-world contexts, capturing subtle behaviors and environmental factors often missed remotely. This immersive approach builds the rapport necessary to uncover drivers, motivations, and unspoken cues. In-person research is also essential for direct observation of complex reactions and the secure evaluation of specialized products or sensitive audiences.
Our in-person research expertise
Set your project up for success by leveraging Loop UX's experience executing dozens of in-person research projects across the globe.
In-lab sessions offer highly controlled environments for capturing precise data. Loop UX manages the entire professional lab setup, including observation rooms and secure stimuli presentation.
In-home sessions provide rich, real-world context by capturing how people naturally interact with products in their own environment. Loop UX manages all logistics incl. transportation, catering and on-site research operations, ensuring consistent, high-quality data collection while preserving the authenticity of the home setting.
Immersion embeds the researcher directly within the participant's environment or culture, providing the authentic, firsthand experience necessary for projects focused on specific user journeys. Loop UX facilitates local setup and interpretation services, ensuring your team is positioned at the heart of the user experience.
Leadership trips are a strategic catalyst for building organizational empathy by experiencing the product being used first hand. Loop UX designs and executes immersive leadership trips that connect your senior stakeholders with real-world user contexts to inspire new opportunities and spark ideas.
Turn insight into action
Transform your product strategy with research that reveals the human stories behind every interaction.
