Methods
Loop UX helps you define the right mix of methods and tools to ensure your team gets the answers they need. Below are some common methods we work with, but feel free to reach out if you're looking for something not listed here.
In-depth interviews
Gain deep user insights with our flexible interview formats. Whether your team prefers in-person sessions or remote live-streams, Loop UX can facilitate getting the answers to your research questions.
Prototype and concept feedback
Validate your product at every stage. From gathering feedback on early-stage concepts to measuring user interaction with high-fidelity prototypes, Loop UX can create a technical set up to test your ideas.
Diary studies
Capture candid user experiences as they happen with diary studies ranging from a few days to several months. Loop UX accommodates flexible formats, using everything from formal research platforms like Recollective to informal channels like WhatsApp.
Immersion
Go where your users are by embedding the research team within a natural environment or context. For immersion research, Loop UX leverages our global network to facilitate real-world, first-hand experiences.
In-homes
In-home interviews provide the ideal format for capturing authentic emotions and behaviors within a user's private space. Loop UX provides coordination and documentation of these immersive on-the-ground studies in any location, regardless of market complexity.
Intercepts
Gain quick, diverse feedback through intercepts at key physical locations or digital touch points. Loop UX offers full support for logistics, live interpretation, and participant incentives, allowing for rapid, guerrilla-style research in any market
Focus groups
Focus groups facilitate guided discussions that reveal attitudes, experiences, and motivations often missed in individual interviews. Loop UX can offer both recruitment and moderation support to capture diverse perspectives in any environment.
Workshops
Workshops help align strategic stakeholders with research findings to drive product roadmap decisions. Loop UX can deliver expert facilitation of workshops in any format (online, remote, hybrid) to bridge the gap between insights and strategic action.
Usability test
Usability tests reveal how users truly interact with a product at any stage of development. Loop UX's flexible testing setups accommodate any level of product fidelity within a secure environment, providing actionable evidence for design decisions
Unmoderated interviews
Unmoderated studies capture insights quickly and at scale without the constraints of live moderation. Loop UX can handle management of platform programming, global recruitment, and data analysis when your team needs to gather insights for rapid concept validation.