Travel & Hospitality

Uncover what really gets travelers going, what might stop them in their tracks, and what transforms a travel experience into a story worth sharing.

Understanding the human side of travel and hospitality

Travel is a rich human narrative, not merely movement from one place to another. Every interaction is a moment of potential joy or challenge. Gaining an understanding of the emotions and cultural nuances behind each encounter can help transform trips into unforgettable stories.

Decoding traveler expectations
Mapping make-or-break trip moments
Finding the ‘fun’ in trip planning

Loop UX has deep industry familiarity in Travel and Hospitality, understanding intense competition and evolving customer expectations for seamless, personalized, and mobile-friendly experiences. Past projects have covered complex issues like international data laws, leveraging AI for personalization, and shifting travel behaviors.

What we can do for you

Transform your product strategy with research that reveals the human stories behind every interaction.